Lapo’s Non-Alcoholic Negroni was born in Florence, inspired by Italy’s most iconic cocktail and the smiling bartender who makes the best one in town. Perfectly bittersweet, it layers bright citrus, juniper, and herbal bitterness into a cocktail that feels classic, sophisticated, and unmistakably Italian.
It is lightly sparkling, pleasantly bitter, and made for people who want the full Negroni experience without the alcohol.
The Zero Proof is a beverage brand redefining how people discover and enjoy alcohol-free drinks. Founded in 2019 and based in Atlanta, the company curates a wide selection of non-alcoholic wines, beers, spirits, and ready-to-drink cocktails, alongside functional beverages designed for relaxation, energy, and overall wellness.
Rather than producing a single product line, The Zero Proof acts as a trusted guide in the growing zero-alcohol movement, bringing together premium brands and innovative options in one place. Its platform emphasizes quality, variety, and intentional living, offering everything from everyday refreshers to elevated alternatives for social occasions.
With a focus on mindful consumption and inclusive experiences, The Zero Proof makes it easy to enjoy sophisticated drinks without alcohol. Whether for social gatherings, personal wellness, or simple curiosity, the brand delivers a fresh, modern approach to drinking—one centered on choice, balance, and better alternatives.