Shwood Eyewear is the premier name in American made sunglasses. The company was founded in 2009 in Portland, Oregon with a focus on innovation, and has since pioneered over 15 new materials in the eyewear industry.
Bold and confident, the Powell's geometric silhouette and wire temples project a modern and refined aesthetic. The Powell looks best on Round, Oval, Rectangle, and Heart face shapes.
Shwood Eyewear is a Portland-based brand renowned for pioneering handcrafted wooden eyewear. Founded in 2009 by Eric Singer, Ryan Kirkpatrick, Daniel Genco, Taylor Murray, and Philip Peterson, the company began with a single pair of wooden sunglasses crafted from a madrone tree branch, rusty cabinet hinges, and thrifted lenses. This DIY approach quickly garnered attention, leading to the establishment of Shwood Eyewear. The name “Shwood” was inspired by a fictional sponsor created by a friend to help Singer enter a snowboarding competition.
Shwood’s philosophy centers on “Experiment with Nature,” emphasizing innovation through the use of natural materials. Over the years, the brand has introduced over 15 unique materials, including stone, newspaper, and surfboard resin. Their product line features both sunglasses and prescription eyeglasses, combining classic designs with sustainable materials. Shwood continues to push the boundaries of eyewear design, offering products that are both stylish and environmentally conscious.